Set up conversion tracking and understand what advertising attribution can and cannot tell you about campaign results.
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Content Marketing & SEOAs a small business owner juggling everything from inventory to customer service, the idea of "SEO" might sound like tech jargon from another world. But what if we told you it's simply about making your website easier for people to find online?
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In just 15 minutes, learn how to make your small business discoverable in ChatGPT. From content tweaks to structured data, these tips help you rank in AI responses and attract more customers—without the tech overwhelm.
Help local customers find and evaluate your business through accurate business listings, service-area information and useful review responses.
Make your website easier to crawl and use with guides to indexing, redirects, structured data, mobile layouts and page speed.
Plan and evaluate paid search campaigns, from ad copy and targeting to budgets, bidding and conversion measurement.
Build an email program with useful newsletters, audience segmentation, responsible list growth and reliable delivery.
Understand search intent, on-page SEO and content planning, including how search engines discover pages and present answers.
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