Paid Ads & Performance Marketing

Choose meaningful marketing metrics, set up tracking and use experiments and funnel analysis to evaluate changes.

Explore how AI search systems find and cite web content, with practical guidance and clear limits on what publishers can control.

Identify usability problems, form testable hypotheses and evaluate whether website changes help visitors complete useful tasks.

Adapt useful content for social channels and newsletters while keeping its context, audience and purpose clear.

Plan and maintain useful blog content through briefs, editorial calendars, review workflows and clear responsibilities.

Diagnose loading, responsiveness and layout stability using Core Web Vitals, field evidence and repeatable browser measurements.

Use structured data to describe visible page content accurately and check eligibility for supported search features.

Investigate discovery and indexing problems using robots rules, canonicals, sitemaps and search-platform evidence.

Improve mobile usability with responsive layouts, readable content and reliable navigation across screen sizes.

Organize pages with clear URLs, navigation, breadcrumbs and contextual links that help readers reach related information.

Keep your Google Business Profile accurate and useful with business details, photos, posts and answers to customer questions.

Collect authentic customer feedback, respond constructively to reviews and maintain accurate information about your business.

Create useful local content for restaurants, trades and service businesses around the questions their customers ask.

Explain where your business operates and maintain clear location pages and consistent contact details across multiple locations.

Maintain consistent business names, addresses and phone numbers across directories and other local listings.

Build and review Google Ads campaigns with practical guidance on keywords, ad groups, targeting and measurement.

Explore Microsoft Advertising campaign setup, audience considerations and differences from other paid search platforms.

Write clear ad headlines and descriptions, develop creative variations and evaluate them with appropriate tests.

Choose bidding approaches and allocate advertising budgets using campaign goals, costs and measurement limits.

Set up conversion tracking and understand what advertising attribution can and cannot tell you about campaign results.