Email Marketing

Your Most Profitable Channel

$42 return for every $1 spent. Email marketing remains the highest ROI marketing channel for small businesses.

Email Marketing Basics

1. Build your list (ethically)
2. Segment subscribers (relevance matters)
3. Provide value (not just sales)
4. Test and optimize (subject lines, timing)
5. Automate wisely (save time)

Email Types That Work

• Welcome series (first impression)
• Newsletter (regular value)
• Promotional (special offers)
• Educational (tips and guides)
• Re-engagement (win back)

Building Your List

• Website opt-ins
• Content upgrades
• Social media
• Events and webinars
• Referral programs

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Start building your email list today. Get email marketing templates.